November 2, 2026 · MIM × Rove
What is Rove:
Rove is a travel rewards app that lets users earn Rove Miles through hotel and flight bookings, shopping, and dining. Miles can be used toward flights and hotel stays or transferred to participating airline and hotel loyalty programs.
Part 1: Competition rules
The Rove Spring Break Showdown is a competition between University of Michigan student groups to get the most people signed up for and using Rove. It’s run by Rove with MIM and isn’t sponsored by the University of Michigan. These are the rules teams agree to when they register.
Who can join
- Any group of University of Michigan students can compete: clubs, Greek organizations, sports teams or just a group of friends. Groups don’t have to be official organizations.
- Each team competes under one team name.
- MIM, the club running the campaign, can’t compete.
How to register
- Register your team at https://maize-march-matchup.lovable.app.
- Give your team name and two contacts, each with an email address and phone number.
- MIM and Rove review registrations within 3 business days. Wait until your team is approved before anyone creates a Rove account, since only sign-ups through your team’s link count.
- Once approved, your contacts get your team’s own Rove link and the Discord invite. Your team starts earning points right away.
Registration opens November 9 and stays open during the competition. Teams that join later earn points from the day they’re approved.
Scoring
Teams earn points when new users sign up through the team’s link, and more points as those users earn Rove Miles and book Rove Hotels stays.
| Action by a new user | Points |
|---|---|
| Creates a Rove account through your team’s link | +1 |
| Earns Rove Miles | +10 per 1,000 posted Rove Miles |
| Makes a qualifying Rove Hotels booking | +50 per booking |
- Points count for everyone who signs up through your link, not just team members. If your team brings in 100 people, their Rove Miles and bookings during the competition add to your score too.
- Only new accounts count. People who already had a Rove account don’t earn points.
- Each new user counts for one team only, the one whose link they used.
- Miles count in full 1,000s. 2,400 Rove Miles earns 20 points, not 24.
- Only posted Rove Miles count, not pending ones. Miles from refunded purchases don’t count.
- Canceled or refunded bookings don’t count.
- Hotel bookings earn both: the 50-point booking bonus and the points for the Rove Miles the booking earns.
- Only activity during the competition counts: from the day your team is approved through December 11, 2026, 11:59 p.m. ET.
Leaderboard and key dates
The live leaderboard, linked on https://docs.google.com/spreadsheets/d/1PXFUKQBI5XhRwWhM1esMMyEp3D6HN4aisio95BJoZ2Y/edit?gid=0#gid=0 , shows each team’s total points and its verified referrals, which count toward prize upgrades. It updates regularly. Scores come from Rove’s records, and Rove verifies the final scores before the winner is announced.
| Date | What happens |
|---|---|
| Nov 9, 2026 | Registration opens and the competition starts |
| Within 3 business days of registering | Team approved; its Rove link goes live |
| Dec 11, 2026, 11:59 p.m. ET | Competition ends |
| Dec 12–16, 2026 | Rove verifies scores |
| Dec 17, 2026 | Winner announced |
| March 2027 | Spring break trip (flexible dates) |
Prizes
| Prize | Who wins | What they get |
|---|---|---|
| Grand prize | Team with the most points | A spring break villa stay for 6 travelers, up to 7 nights, plus 5,000 Rove Miles per traveler toward flights |
| Upgrade: 400+ | The winning team, if it has 400 or more verified referrals | Upgraded villa options |
| Upgrade: 600+ | The winning team, if it has 600 or more verified referrals | Luxury villas, more guests or a longer stay |
| Second place | Team with the second most points | Eligible for additional miles prizes |
- Points pick the winner; referrals unlock upgrades. The team with the most points wins. Its number of verified referrals (new users) decides which villa options it can choose from.
- How the villa works: the winning team picks its own Airbnb, Rove approves the property and cost, the team books it, and Rove pays the team back for the eligible cost. Destinations could include Miami, Cancún, Cabo, Puerto Rico, the Bahamas and many other locations.
- Make it your own: pick a more affordable villa for a longer stay or more guests, or a nicer villa for a shorter stay. Villas shown on https://maize-march-matchup.lovable.app are examples; the final villa depends on availability and the prize budget.
- Not included: flights beyond the Rove Miles, meals, deposits, damages and other travel costs.
- Travelers: the winning team chooses its six travelers from its members. Every traveler must be a current UMich student, at least 18 years old, meet the property’s age rules, and sign a participant release and code of conduct.
- Ties go to the team with more Rove Hotels bookings. If it’s still tied, the team that reached the score first wins.
Fair play
These lose the points involved. Repeat or serious cases get the team disqualified.
- Fake, duplicate or bot accounts. One account per person, verified by phone number.
- Signing yourself up more than once, or signing up people without their permission.
- Paying people or giving them gifts in exchange for signing up.
- Hotel bookings made only to earn points and then canceled.
- Spamming, harassing, or posting the link where it breaks a platform’s or the University’s rules.
Rove and the organizers make the final call on disputes, based on Rove’s records.
Posting about the Showdown
These follow Rove’s creator guidelines.
- Tag @joinrove on Instagram and TikTok, and invite Rove as a collaborator on your posts.
- When you share your team’s link, say you’re competing, for example: “My team is in the Rove Spring Break Showdown.”
- Keep claims accurate. Don’t promise free flights or unlimited miles, and never describe Rove as a loophole or a way to game rewards programs.
- Call the company Rove and the currency Rove Miles.
- Don’t say or suggest that the Showdown is run or sponsored by the University of Michigan.
Questions and updates
Join the Showdown Discord for announcements and help: https://discord.gg/UcxYwTxs5S
Part 2: Official rules
1. Sponsor
The Rove Spring Break Showdown (the “Competition”) is sponsored by Rove Card, Inc., New York (“Rove”). It is organized with MIM, a student organization at the University of Michigan. The Competition is not sponsored, endorsed or run by the University of Michigan.
2. Eligibility
- Teams: any group of current University of Michigan students that registers and is approved, including student organizations, Greek organizations, sports teams and informal groups. MIM is not eligible.
- New users: a sign-up counts only if the person meets Rove’s terms of service, including any age requirement, and opens a new Rove account through a team’s link during the Competition Period.
- Travelers: current University of Michigan students who are members of the winning team, at least 18 years old and meeting any age rules of the property.
- Rove employees, and members of their immediate families or households, cannot travel on the prize trip.
3. Competition Period
The Competition runs from November 9, 2026, 12:00 a.m. ET, to December 11, 2026, 11:59 p.m. ET (the “Competition Period”). A team earns points only for activity after it is approved. Rove’s servers are the official clock for the Competition.
4. How to enter
A team enters by registering at https://maize-march-matchup.lovable.app during the Competition Period with a team name and two contacts, each with an email address and phone number. Rove and MIM review registrations within 3 business days. Each approved team receives one unique Rove link. Only activity by new users who sign up through that link after the team is approved counts toward its score.
5. Scoring and verification
Points are earned as set out in Part 1, Scoring, and are counted from Rove’s records. Rove may review any account, Rove Miles or booking. It may remove points it reasonably finds to be fraudulent, duplicated, canceled, refunded or otherwise against these rules. Rove verifies final scores from December 12 to 16, 2026, before the winner is announced, and Rove’s decision is final.
6. Prizes
- Grand prize (one): a villa stay for up to 6 travelers for up to 7 nights in March 2027, plus 5,000 Rove Miles for each of the six travelers toward flights. The winning team selects an Airbnb property, and Rove must approve the property and total cost before booking. The team books the property, and Rove reimburses the eligible accommodation cost, up to the prize budget unlocked by the team’s verified referrals, once it receives the receipt. Rove does not book or manage the property.
- Prize upgrades: a winning team with 400 or more verified referrals unlocks upgraded villa options; 600 or more unlocks premium properties, additional guests or longer stays. A verified referral is a new user who signs up through the team’s link and passes Rove’s verification.
- Second place: the team in second place may be eligible for additional prizes, at Rove’s discretion.
- Not included: flights beyond the awarded Rove Miles, meals, damages, security deposits, incidentals and all other travel expenses are the travelers’ responsibility.
Villas shown in promotional materials are examples only. The final property, destination and dates depend on availability and the approved budget. Prizes can’t be transferred or exchanged for cash. Rove may substitute a prize of equal or greater value if a listed prize becomes unavailable. Any part of a prize not used is forfeited. Rove Miles follow Rove’s normal terms.
7. Taxes
Winners are responsible for any taxes on the prize value they receive. Travelers may be asked for tax information so Rove can report the value of the prize as the law requires.
8. Winners
The winning team is contacted by email by December 17, 2026, and must name its travelers within 7 days. If it doesn’t, or a traveler isn’t eligible, the prize may go to the next team in the standings. The winner is announced on https://maize-march-matchup.lovable.app and Rove’s social media.
9. Travel conditions
- Every traveler must sign a participant release and agree to a code of conduct before the trip.
- Travelers must follow the law, Airbnb’s house rules and occupancy limits, the property’s rules and University of Michigan policies.
- Rove does not provide alcohol. Travelers are responsible for their own conduct and for any property damage, deposits and incidentals.
- Travelers are responsible for reviewing travel advisories and entry requirements for their destination, such as passports for international trips.
- Rove isn’t responsible for travel delays, weather or other events outside its control.
10. Publicity
By accepting a prize, travelers agree that Rove may use their names, photos and videos from the trip in its marketing, as set out in a separate release, unless the law prohibits it.
11. Privacy
Information submitted when registering, including contacts’ phone numbers, is used only to run the Competition and contact teams. New users’ account information is handled under Rove’s privacy policy.
12. General terms
- Rove may change, pause or cancel the Competition if fraud, technical problems or anything else outside its control affects how fair it is. If that happens, Rove may award prizes based on standings before the problem.
- Rove, MIM and the University of Michigan are not responsible for lost or late registrations, technical errors or problems with third-party platforms.
- The Competition is void where prohibited. These rules are governed by the laws of New York.
- For the name of the winning team, contact gigi@rove.com after December 17, 2026.